McDonough co-founded Make It Right (2006) with Brad Pitt to bring affordable, Cradle to Cradle-inspired homes to the Lower 9th Ward in New Oroto leans after Hurricane Katrina. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, 'cradle to grave' manufacturing model that dates to the. He co-founded two not-for-profit organisations to allow public accessibility to Cradle to Cradle thinking: GreenBlue (2000), to convene industry groups around Cradle to Cradle issues and the Cradle to Cradle Products Innovation Institute (2009), to expand the rigorous product certification program. Join getAbstract to access the summary William McDonough and Michael Braungart. He is also active with William McDonough + Partners, his architecture practice with offices in Charlottesville, VA, and San Francisco, CA, as well as MBDC, the Cradle to Cradle consulting firm co-founded with Michael Braungart. McDonough advises commercial and governmental leaders worldwide through McDonough Innovation. In 2002 he co-authored Cradle to Cradle: Remaking the Way We Make Things, widely acknowledged as a seminal text of the sustainability movement, which was followed by The Upcycle: Beyond Sustainability- Designing for Abundance (2013). In this Wrigley Lecture, architect William McDonough will discuss his co-authored book, Cradle to Cradle, which offers practical steps for innovating within. McDonough has written and lectured extensively on design as the first signal of human intention. Fashion, Business + Innovation, Circular Economy, Cradle to Cradle, Events, News. I have a great team, including my business partner William McDonough. Many new frontrunners are filing patents for innovative products every year.’ Yet Braungart insists: ‘Please don’t think it was all my doing. He was the Inaugural Chair of the World Economic Forum’s MetaCouncil on the Circular Economy (2014-2016) and serves on the Forum’s Global Future Council on the Future of Environment and Natural Resource Security. There are some 200 companies officially listed by our Cradle-to-Cradle Centre representing almost 16 000 certified products. He is the architect of many recognised flagships of sustainable design, including NASA’s Sustainability Base, one of the most innovative facilities in the US government portfolio.

Trained as an architect, McDonough’s interests and influences range widely and he works at scales from the global to the molecular.

Cradle to cradle by william mcdonough